LUSH's transfer to Brazil Essay Example | Topics and Well Written Essays - 2500 words

LUSH's transfer to Brazil - Essay Example The products include soaps, shampoos and hair conditioners, shower gel, bath bombs, face make, bubble bars, hand and body lotions for a variety of skin types. Lush in all its products uses essential oils, fruit and vegetables, honey and beeswax, and synthetic ingredients. It is a public limited company and is a part of the personal care industry. Lush operates in more than 50 countries there are some appropriate conditions of Brazil that has enforced the company to open its stores over there. Lush operates in Australia, Canada, Germany, Kuwait, New Zealand, Singapore, Taiwan, Australia, Hong Kong, UK, Sweden etc. This report outlines the opportunity that Lush has seen in the Brazil market and the reasons why it has not chosen any alternative markets for its operations. The report even proposes some marketing mix strategy that would be helpful for the company to operate in the overseas market. Brazil is selected as a new market to enter by Lush. The reasons behind selecting the Brazilian market for personal care industry can be justified using the SWOT analysis. It is structured planning method which is used to evaluate the strengths, weakness, opportunities and threat related to a component. The strengths and weakness are internal to the organization whereas the opportunities and threat are the external factors of the environment which cannot be controlled by the organization. These internal and external factors are analyzed using the SWOT analysis and it helps to know the factors essential to be considered while designing a strategy or in case of a product it helps to analyze which market is suitable for the business. The strengths highlight the advantage the component has over the others. The weakness illustrates the characteristics that place it at a disadvantage over others. The opportunities describe the factors it could consider in order to exploit its advantages. The threats highlight the possible